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OneWater to Distribute Forza X1 Boats


OneWater Marine and Forza X1 have agreed to a distribution partnership for Forza’s electric boats.

OneWater and Forza will create a multichannel system for customers, including design, ordering, financing and tracking their purchase, the companies said in a statement this morning. This can occur through the Forza website, an app or at kiosks at one of OneWater’s 96 retail locations.

Customers also will be able to engage with sales representatives in-person, as well as pursue trade-ins, which would benefit OneWater’s preowned inventory, the statement said.

“This partnership provides us with a tremendous advantage as a young company,” said Jim Leffew, president and CEO of Forza X1.” Their significant scale and best-in-class sales team complements our digital go-to-market strategy, enabling us to further our reach, sell more boats and engage more customers.”



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