Outer Reef Yachts adds West Coast sales rep

Publish date:
Social count:

Outer Reef Yachts announced a growth initiative on the West Coast, including additional sales representation through a newly formed partnership with Irwin Yacht Sales.

Irwin will manage new-boat sales and service for Outer Reef, with regional demand for the long-range motoryachts increasing.

Outer Reef will continue to manage the brokerage arm of its business.

“The decision to increase our sales representation on the West Coast, through a partnership agreement with Irwin Yachts Sales, was made due to healthy market growth the company has experienced in this region over the past few years,” Outer Reef president and CEO Jeff Druek said in a statement.

“Part of this growth is due to the successful launch of our new Outer Reef Trident Series,” he added.

Fort Lauderdale-based Outer Reef announced at the Fort Lauderdale International Boat Show last fall a departure from its expedition yachts with the forthcoming Trident Series of fast trawlers.

The Trident 550 is being built in Croatia for a 2015 launch.

Outer Reef said it has built a sales and service footprint in the Pacific Northwest and is positioned for continued growth in new and used sales. Its West Coast offices will continue to be located on Lake Union.


MRAA welcomes new partner member

Marina and marine management software provider DockMaster has become the newest partner member of the Marine Retailers Association of the Americas.

Caterpillar to close two facilities

Caterpillar Inc. will close two facilities in Texas and Panama and is considering shutting its engine manufacturing plant in Illinois as part of a strategy to boost profitability and better handle business cycles, according to Reuters.

Brunswick executive honored by Savoy magazine

Danielle Brown, vice president and chief information officer for Brunswick Corp., was recently honored among the "Most Influential Blacks in Corporate America" as chosen by Savoy Magazine, a leading African-American lifestyle publication.