Outer Reef Yachts adds West Coast sales rep - Trade Only Today

Outer Reef Yachts adds West Coast sales rep

Author:
Publish date:

Outer Reef Yachts announced a growth initiative on the West Coast, including additional sales representation through a newly formed partnership with Irwin Yacht Sales.

Irwin will manage new-boat sales and service for Outer Reef, with regional demand for the long-range motoryachts increasing.

Outer Reef will continue to manage the brokerage arm of its business.

“The decision to increase our sales representation on the West Coast, through a partnership agreement with Irwin Yachts Sales, was made due to healthy market growth the company has experienced in this region over the past few years,” Outer Reef president and CEO Jeff Druek said in a statement.

“Part of this growth is due to the successful launch of our new Outer Reef Trident Series,” he added.

Fort Lauderdale-based Outer Reef announced at the Fort Lauderdale International Boat Show last fall a departure from its expedition yachts with the forthcoming Trident Series of fast trawlers.

The Trident 550 is being built in Croatia for a 2015 launch.

Outer Reef said it has built a sales and service footprint in the Pacific Northwest and is positioned for continued growth in new and used sales. Its West Coast offices will continue to be located on Lake Union.

Related

An eBay for yachts?

While there’s no “buy it now” button, organizers of BoathouseAuctions.com say the website provides a new sales channel for brokers.