Outer Reef Yachts adds West Coast sales rep

Author:
Updated:
Original:

Outer Reef Yachts announced a growth initiative on the West Coast, including additional sales representation through a newly formed partnership with Irwin Yacht Sales.

Irwin will manage new-boat sales and service for Outer Reef, with regional demand for the long-range motoryachts increasing.

Outer Reef will continue to manage the brokerage arm of its business.

“The decision to increase our sales representation on the West Coast, through a partnership agreement with Irwin Yachts Sales, was made due to healthy market growth the company has experienced in this region over the past few years,” Outer Reef president and CEO Jeff Druek said in a statement.

“Part of this growth is due to the successful launch of our new Outer Reef Trident Series,” he added.

Fort Lauderdale-based Outer Reef announced at the Fort Lauderdale International Boat Show last fall a departure from its expedition yachts with the forthcoming Trident Series of fast trawlers.

The Trident 550 is being built in Croatia for a 2015 launch.

Outer Reef said it has built a sales and service footprint in the Pacific Northwest and is positioned for continued growth in new and used sales. Its West Coast offices will continue to be located on Lake Union.

Related

STAR BRITE DEBUTS NEW MARINE DESCALING FLUID

Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.