Outer Reef Yachts adds West Coast sales rep - Trade Only Today

Outer Reef Yachts adds West Coast sales rep

Author:
Updated:
Original:

Outer Reef Yachts announced a growth initiative on the West Coast, including additional sales representation through a newly formed partnership with Irwin Yacht Sales.

Irwin will manage new-boat sales and service for Outer Reef, with regional demand for the long-range motoryachts increasing.

Outer Reef will continue to manage the brokerage arm of its business.

“The decision to increase our sales representation on the West Coast, through a partnership agreement with Irwin Yachts Sales, was made due to healthy market growth the company has experienced in this region over the past few years,” Outer Reef president and CEO Jeff Druek said in a statement.

“Part of this growth is due to the successful launch of our new Outer Reef Trident Series,” he added.

Fort Lauderdale-based Outer Reef announced at the Fort Lauderdale International Boat Show last fall a departure from its expedition yachts with the forthcoming Trident Series of fast trawlers.

The Trident 550 is being built in Croatia for a 2015 launch.

Outer Reef said it has built a sales and service footprint in the Pacific Northwest and is positioned for continued growth in new and used sales. Its West Coast offices will continue to be located on Lake Union.

Related

Yanmar Brings Diesel Power to Wake Boat Segment

Engine manufacturer offers first fully integrated diesel option in partnership with Nautique.

GOST Unveils Updates Ahead of FLIBS

Marine security leader teases updated interface and more powerful satellite tracking antennas.

Virtual Edition of Metstrade Boat Builder Awards Announced for 2020

The awards will acknowledge challenges and resolve of the marine industry during the pandemic.

Mercury Marine and Beneteau Partnership Goes Global

Beneteau buyers around the world will now have Mercury for a power option.

Quick Hits: October 23, 2020

Brunswick pontoon facility earns award; Kemah Capital enters marine.

Brunswick Corp. Appoints New President

Aine Denari is an automotive industry veteran with vast experience in leading-edge mobility systems.

Menhaden Quotas Reduced

Sportfishing groups applauded the move, saying it will help rebuild the striped bass population.

Winnebago Reports Q4, Fiscal 2020 Results

Revenue grew 18.6 percent for the year to $2.4 billion.

Quick Hits: October 22, 2020

Tiara Yachts honors top dealers; Smoker Craft donates to MRAA; ICOMIA issues state of the industry.