Skip to main content

Pacific Northwest brokerage announces expansion plans

BananaBelt Boats & Yachts announced a major expansion and a name change.

BananaBelt Boats & Yachts announced a major expansion and a name change.

The Anacortes, Wash.-based brokerage said it will expand its dry-land facility to 6 acres from 1.5, allowing it to accommodate 140 motoryachts for sale in one location.

Groundbreaking on the new facility is scheduled to start Sept. 15, and the company said the work should be completed by early October.

BananaBelt said it is adding staff in line with the expansion — four new brokers and two service staff to serve the new customer base. It also recently changed its name to BananaBelt Boats & Yachts from BananaBelt Boats to better reflect and emphasize the company’s target market of motoryachts from 28 to 70 feet.

“It’s a market-driven expansion,” company owner Amy Ripley Thornton said in a statement. “Currently we can accommodate only 40 yachts, and on a weekly basis we have to turn away four to five vessels.

“This expansion will allow us to change that and serve those boat owners who understand the value and benefits of showing their yachts in our dry-land facility. Because when your boat is out of the water you no longer need to worry about losing bottom paint or zincs, this means lower costs while your vessel is up for sale. It’s also much less expensive to store a boat out of the water than in water, and more environmentally friendly, too.”

Like the current sales facility, the expansion will have stairs and a walkway around all of the boats that allows buyers easy access on and around them. Additionally, from this perspective, buyers can see the top side and bottom of each boat, something that is not possible when the boats are in the water.

“Being able to show buyers the hull shape and condition of a vessel’s bottom allows us to instill more confidence in prospective buyers,” Thornton said.

Related

Pulse-Report

Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .

1_thumbnail_Darren Vaux Headshet 2022

ICOMIA President Darren Vaux sees common pressures facing worldwide boating industry

Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.