Patent awarded for boat inventory search tool

Original: was awarded trademark rights from the United States Patent and Trademark office for its Boat Locator retail inventory search system, the company announced.

Boat Locator is a tool that can be deployed on a manufacturer's website that gives consumers the ability to search dealers' inventory by model within a zip code range. Boat Locator also offers dealers and manufacturers a complete lead management tool, and consumers can request an insurance quote on the unit of interest and soon will be able to apply for financing on that unit.

"This system is a first for the marine industry and proves to be a valuable tool for both manufacturers and dealerships allowing dealer to search for inventory from both manufacturer and dealer inventory," the company said in a statement.

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