Skip to main content

Pier One Yacht Sales announces merger in Florida

Pier One Yacht Sales said the NI’O Yacht Group, which is owned by Shirley Nelle, merged her company with Pier One.

Pier One Yacht Sales said the NI’O Yacht Group, which is owned by Shirley Nelle, merged her company with Pier One.

Pier One said the NI’O Yacht Group, which is located in Madeira Beach, Fla., is the sixth brokerage firm to join under the Pier One banner in the last four years.

Pier One said the merger makes it one of the largest brokerage firms on Florida’s west coast. It has six offices and 51 brokers serving the state.

Nelle started in the industry in 1991 by joining U.S. Yacht Brokerage in Clearwater. She started the NI’O Yacht Group in 1993.

“This is a win-win situation with benefits,” Nelle said in a statement. “With the collective knowledge and experience of all parties involved and the worldwide exposure of Pier One Yacht Sales, this is one merger where the most important part will be for our clients. They are the ones who will benefit the most.”

“We will not be closing the office in Madeira Beach,” Nelle added. “If anything, we will be expanding its impact. This gives both NI’O Yacht Group clients and Pier One clients who are from St. Pete Beach, Madeira Beach, Clearwater, Treasure Island and the surrounding areas a closer office while still getting all the benefits of Pier One’s five other locations.”

Pier One has an office in downtown St. Petersburg at the Municipal Marina.

Pier One’s locations are Burnt Store Marina in Punta Gorda; Cape Harbour Marina in Cape Coral; Salty Sam’s Marina in Fort Myers Beach; and its main office in Fishermen’s Village in Punta Gorda.

Its charter division, which is based in Fort Lauderdale, was started in May 2016.

Related

Norm

The Value of Boat Shows

The recent Orlando, Fla., show, with a 27.4 percent increase in attendance, confirms that these events remain one of the best ways to reach the buying public face-to-face.

1_PALMBEACHIMPACT

Palm Beach Show Worth $1B for Fla. Economy

Organizers said exhibitor sales exceeded $700 million for the four-day show in March.

1_TWINVEE.EARNS

Twin Vee Posts Higher Sales, Completes Forza X1 IPO

The company said production is increasing, and its gas-powered division was profitable in the second quarter.

1_METSTRADE

Metstrade Visitor Registration Opens

The Nov. 15-17 show at RAI Convention Center in Amsterdam has already booked 1,400 exhibitors.

1_AKZO.STEWART

AkzoNobel Names Marketing Manager

Jessica Stewart is an experienced marketing, brand and product manager and has held several global roles.

1_IBEX.DEADLINE

IBEX Innovation Awards Deadline Looms

Entries must be in by tomorrow for the program, which will announce winners Sept. 27 in Tampa, Fla.

1_ONEWATER.ROY

OneWater Appoints Board Member

Steve Roy will raise the company’s board count to 11 and brings independent financial expertise to the board.