Report says certified dealers do better in CSI index


Marine Five Star Dealer Certification unveiled new research results that show certified dealers outperformed non-certified dealers in every category of the Customer Satisfaction Index survey.

Boat buyers were asked in a 2012 survey to rank their dealer’s performance in a variety of sales and service areas, including overall satisfaction, sales performance, sales personnel, sales reputation and the dealer’s ability to properly demonstrate the boat, equipment and features. In every category, customers were more satisfied with their experience with certified dealers, compared with their non-certified counterparts.

“Given today’s competitive market for leisure and recreational products, boat buyers deserve the highest level of sales and service possible,” Marine Five Star Dealer Certification director Terry Leitz said. “These latest findings show dealers who invest in Marine Five Star Dealer Certification are poised to deliver a higher level of performance than their non-certified peers, as well as enjoy the positive results of increased customer and employee satisfaction.”

Launched in 2006 as one of the core strategic programs of Grow Boating, Marine Five Star Dealer Certification has more than 300 leading boat dealers throughout North America who are currently certified. Marine Five Star Dealer Certification is built on a stringent set of standards to enhance the retail sales and service experience for customers, with the goal of ultimately promoting and spurring industry growth.

Information about Marine Five Star Dealer Certification and the CSI survey are available by visiting or calling Wanda Kenton Smith of Kenton Smith Marketing at (407) 697-8055 or emailing her at


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.