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Report says certified dealers do better in CSI index

Marine Five Star Dealer Certification unveiled new research results that show certified dealers outperformed non-certified dealers in every category of the Customer Satisfaction Index survey.

Boat buyers were asked in a 2012 survey to rank their dealer’s performance in a variety of sales and service areas, including overall satisfaction, sales performance, sales personnel, sales reputation and the dealer’s ability to properly demonstrate the boat, equipment and features. In every category, customers were more satisfied with their experience with certified dealers, compared with their non-certified counterparts.

“Given today’s competitive market for leisure and recreational products, boat buyers deserve the highest level of sales and service possible,” Marine Five Star Dealer Certification director Terry Leitz said. “These latest findings show dealers who invest in Marine Five Star Dealer Certification are poised to deliver a higher level of performance than their non-certified peers, as well as enjoy the positive results of increased customer and employee satisfaction.”

Launched in 2006 as one of the core strategic programs of Grow Boating, Marine Five Star Dealer Certification has more than 300 leading boat dealers throughout North America who are currently certified. Marine Five Star Dealer Certification is built on a stringent set of standards to enhance the retail sales and service experience for customers, with the goal of ultimately promoting and spurring industry growth.

Information about Marine Five Star Dealer Certification and the CSI survey are available by visiting or calling Wanda Kenton Smith of Kenton Smith Marketing at (407) 697-8055 or emailing her at



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