Rossiter Boats adds four new dealers - Trade Only Today

Rossiter Boats adds four new dealers

Rossiter Boats president and CEO Scott Hanson said the Canadian builder added four U.S. dealers.
Author:
Updated:
Original:

Rossiter Boats president and CEO Scott Hanson said the Canadian builder added four U.S. dealers.

They are Fremac Marine in Bridgeport, N.Y.; The Boat House of Madison in Wisconsin; Ocean House Marine in Charlestown, R.I.; and most recently, Diamond Marine in Ipswich, Mass.

The 42-year-old, family-owned Ontario-based company, which Hanson purchased in 2007, said it builds traditional “heirloom-quality” runabouts ranging from 14 to 23 feet and powered by Yamaha or Mercury outboards.

“With Rossiter just posting its second year of triple-digit growth, we are finding that our dealers can hold margins and increase their revenues. It is also exciting to have the consistent quality and performance of our product speak for itself in the public’s eye,” Hanson said in a statement.

“Hardly a week goes by that we do not get a call, letter, or email from one of our dealers’ customers regarding their personal satisfaction, telling us how much they are enjoying their Rossiter.”

He also said unit sales “have seen exceptional growth and our dealers’ boat show displays have experienced a large increase in traffic.”

For the first time Rossiter is offering a hardcover book of photographs that document the boatbuilding process and include signed notes from each craftsman who has worked on a boat. The books will be presented to customers when their boat is delivered.

“Many of our owners communicate with us regarding their relationship with family and friends and the memories they have made on their boats,” Hanson said in a statement.

“To us, this is a simple step we can take to make that relationship even more meaningful. We are extremely proud of the boats we design and build and appreciate the opportunities our dealers and their customers give us to build them a Rossiter so much so that we want to close the circle and include those who had their hands on the boat during the build.”

Related

Azimut Benetti Group Sees Robust Sales in Asia-Pacific Market

The Italian conglomerate is reporting total sales of over 150 million euros in the region.

MasterCraft Investor Pushes Company to Explore Sale

Reuters reported that the investor is pushing for an acquisition.

Quick Hits: October 27, 2020

Caterpillar reports Q3 results; Camper & Nicholsons grows its sales team; and the Water Sports Foundation adds a content director.

Garmin Unveils A Wealth of New, Fishy Products

Striker Cast, a fishfinder and a chartplotter are all designed to help anglers catch fish.

What Will the Biggest Challenge Be in 2021?

Workforce, inventory, consumer demand, absence of boat shows — this month’s Pulse Report asks dealers to look ahead.

MRAA’s Dealer Week Previews on Thursday

Registration is open now for the premier dealer event. Plus, quicker response times to leads is a must-have in today’s market place.

Boat Buyers are Frustrated

Sales skyrocketed during the pandemic, but dealers now have a problem with the customer experience

Hinckley Announces an Outboard-Powered 35

The Maine builder’s newest model is slated to splash next summer