Rossiter Boats adds four new dealers

Rossiter Boats president and CEO Scott Hanson said the Canadian builder added four U.S. dealers.
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Rossiter Boats president and CEO Scott Hanson said the Canadian builder added four U.S. dealers.

Rossiter Boats president and CEO Scott Hanson said the Canadian builder added four U.S. dealers.

They are Fremac Marine in Bridgeport, N.Y.; The Boat House of Madison in Wisconsin; Ocean House Marine in Charlestown, R.I.; and most recently, Diamond Marine in Ipswich, Mass.

The 42-year-old, family-owned Ontario-based company, which Hanson purchased in 2007, said it builds traditional “heirloom-quality” runabouts ranging from 14 to 23 feet and powered by Yamaha or Mercury outboards.

“With Rossiter just posting its second year of triple-digit growth, we are finding that our dealers can hold margins and increase their revenues. It is also exciting to have the consistent quality and performance of our product speak for itself in the public’s eye,” Hanson said in a statement.

“Hardly a week goes by that we do not get a call, letter, or email from one of our dealers’ customers regarding their personal satisfaction, telling us how much they are enjoying their Rossiter.”

He also said unit sales “have seen exceptional growth and our dealers’ boat show displays have experienced a large increase in traffic.”

For the first time Rossiter is offering a hardcover book of photographs that document the boatbuilding process and include signed notes from each craftsman who has worked on a boat. The books will be presented to customers when their boat is delivered.

“Many of our owners communicate with us regarding their relationship with family and friends and the memories they have made on their boats,” Hanson said in a statement.

“To us, this is a simple step we can take to make that relationship even more meaningful. We are extremely proud of the boats we design and build and appreciate the opportunities our dealers and their customers give us to build them a Rossiter so much so that we want to close the circle and include those who had their hands on the boat during the build.”


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