Sirena Marine said it has expanded in the United States with a new headquarters in Fort Lauderdale.
The builder also said it recently sold two of its Sirena 56 and one of its Sirena 64 yachts in this country.
Sirena said two models of the Sirena 64 will be on display at the Nov. 1-5 Fort Lauderdale International Boat Show.
“We are expecting the US market to grow at a substantial pace in the near future,” Ipek Kirac, Sirena Marine CEO, said in a statement. “The product itself has been designed in order to cover many regions in the U.S. by being a long-range category and also being able to go in the inland lakes and waterways. We have established Sirena Marine LLC in New York and have plans on expanding our sales and our after-sales network in North America with Constantino’s U.S. team, which has recently joined us. Our strategy would be to start the expansion from Florida, North East coast and the North West coast.”
“My team and I actually enjoy the challenging task of launching and establishing new brands. We’re truly excited about our collaboration with Sirena,” said Constantinos Constantinou, who is heading operations for Sirena in North America.
Constantinou has successfully introduced and established other yacht brands in North America, such as Absolute and Greenline.
“I am very excited about teaming up with Sirena for several reasons,” Constantinou added. “Sirena Marine is composed by a very professional and structured team, driven by passion, dedication, knowledge and expertise. We collaborate with some of the most important designers in the international scene to create superb and innovative products that perfectly suit the U.S. market. To succeed in the tough U.S. market requires much more than just a top product: One needs to have a total customer-centric approach and work hard to earn respect, have the willingness and eagerness to meet customer requirements, apply a long-term vision and persistence — all backed by a solid financial background and world-class technical resources. This is Sirena Marine.”