Skip to main content

Sirena Yachts names Midwest dealers

Sirena Marine has signed two dealers, Spring Brook Marine and Sima Marine, to handle the eastern Great Lakes region. Both dealers focus on boats from 30 to 80 feet.

Sirena Marine manufactures high-end sailboats and motoryachts in Turkey, using designers like Germán Frers, Rob Humphreys, Tommaso Spadolini and Giovanni Ceccarelli who are internationally known for larger yachts. Sirena Marine manufactures the Azuree and Euphoria sailing brands as well as the new Sirena motoryacht line.

“After having sold numerous yachts in the US, we are now launching our next market-penetration phase, which entails the appointment of world-class dealers,” said Ali Onger, Sirena Marine’s marketing and communication manager in a statement. “Both dealers have great infrastructure, a dynamic team, a loyal customer base and excellent after-sales support. They exceed the high bar we’ve established for aspiring Sirena dealers.”


Spring Brook, founded in 1961, is owned by Kyle Stenzel. It has locations in Illinois, Michigan and Ohio. Sima Marine, owned and operated by John Sima, has also been active in the region for more than 50 years. It is located in Eastlake, Ohio.

“Sirena Yachts created a line that not only stands out on the dock, but will also stand out against any competitor producing ‘Navetta’- style yachts,” said Stenzel in the statement.

Sima added that Sirena Yachts will be a “great fit” for his boater clients on Lake Erie, Lake Huron and Lake Ontario. “The space each model offers its owners is not equivalent to anything else on the market today,” added Sima in the statement. “The fit and finish details and levels of customization are impressive. The 58 will be a great fit for the avid cruiser in the Great Lakes or ‘Loopers’ looking for the best performing Navetta style cruiser on the market today.”



ABC 2022: A Full Schedule

The second day of the American Boating Congress included awards presentations, Capitol Hill sessions with lawmakers, an economic report, a state-of-the-industry address and statements from NMMA lobbyists.


Gas Prices Soar to Record Highs

Oil supply concerns have lifted the average U.S. price of regular unleaded gasoline to $4.432 per gallon, according to AAA.


All-Women Team Designs New Sea Ray

Parent company Brunswick Corp. said the achievement highlights its successes in promoting diversity in the marine workforce.


Get Out Ahead of E15 Misfueling

With 15 percent ethanol-blended gasoline approved for summer use, “it’s déjà vu all over again.” Meanwhile, MRAA is offering a wealth of resources for dealers to get into the preowned market.


ABC Gets Underway in Washington, D.C.

The American Boating Congress opened yesterday, and NMMA outlined four pieces of legislation that are its top advocacy initiatives.


Beneteau Reports Higher Boat Revenue, Flat Outlook

The builder said boat sales rose in the first quarter, with North American sales outperforming, but it did not change its full-year guidance.