Sirena Marine has signed two dealers, Spring Brook Marine and Sima Marine, to handle the eastern Great Lakes region. Both dealers focus on boats from 30 to 80 feet.
Sirena Marine manufactures high-end sailboats and motoryachts in Turkey, using designers like Germán Frers, Rob Humphreys, Tommaso Spadolini and Giovanni Ceccarelli who are internationally known for larger yachts. Sirena Marine manufactures the Azuree and Euphoria sailing brands as well as the new Sirena motoryacht line.
“After having sold numerous yachts in the US, we are now launching our next market-penetration phase, which entails the appointment of world-class dealers,” said Ali Onger, Sirena Marine’s marketing and communication manager in a statement. “Both dealers have great infrastructure, a dynamic team, a loyal customer base and excellent after-sales support. They exceed the high bar we’ve established for aspiring Sirena dealers.”
Spring Brook, founded in 1961, is owned by Kyle Stenzel. It has locations in Illinois, Michigan and Ohio. Sima Marine, owned and operated by John Sima, has also been active in the region for more than 50 years. It is located in Eastlake, Ohio.
“Sirena Yachts created a line that not only stands out on the dock, but will also stand out against any competitor producing ‘Navetta’- style yachts,” said Stenzel in the statement.
Sima added that Sirena Yachts will be a “great fit” for his boater clients on Lake Erie, Lake Huron and Lake Ontario. “The space each model offers its owners is not equivalent to anything else on the market today,” added Sima in the statement. “The fit and finish details and levels of customization are impressive. The 58 will be a great fit for the avid cruiser in the Great Lakes or ‘Loopers’ looking for the best performing Navetta style cruiser on the market today.”