Pewaukee, Wis.-based Skipper Bud's launched a $1 million remodeling project at its flagship location.
"We are not saying that customers are lining up at the doorway. But we want to look sharp when people do come back," Betsey Arvai, Skipper Bud's marketing director, told the Milwaukee Journal Sentinel.
Sales of the most affordable recreational boats have rebounded as much as 30 percent, according to the National Marine Manufacturers Association. The uptick follows a rough period. New boat sales in the U.S. sank 24 percent in 2009 and an estimated 30 percent of boat dealerships went out of business.
Skipper Bud's, one of the largest dealerships in the Midwest, opened two locations to sell repossessed boats from all over the country.
"I don't see that flourishing very much longer," Arvai said, as inventories decline to more normal levels.