Snag-A-Slip acquires Marinalife

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Online boat slip reservation company Snag-A-Slip has acquired Marinalife, provider of marina information, cruising content and concierge services.

The announcement comes on the heels of the close of Snag-A-Slip’s Series A round, which closed at $4.8 million in funding led by Claritas Capital.

Acquiring Marinalife is a key step for Snag-A-Slip as it eyes rapid expansion in the United States and key international markets and rolls out inspirational content geared toward cruising and marina destinations, the company said.

“We have many good partnerships out around the industry. That’s how Marinalife started; it started as a partnership and blossomed from there,” said Dan Cowens, who founded Snag-A-Slip and marina management company Oasis Marinas in 2015.

Snag-A-Slip, which is free until it directs a boat into a marina’s slip, helps boaters plan their trips with its services, Cowens told Trade Only Today.

Marinalife connects more than 60,000 active boaters with thousands of marina partners across the United States and in the Caribbean.

“By joining forces, both Snag-A-Slip and Marinalife will expand offerings and provide a more comprehensive experience for boaters and marinas,” said Marinalife founder and CEO Joy McPeters in a statement. “This partnership combines decades of experience, customer service and premium content with new technology, enhanced resources and a passionate and skilled team. The possibilities are endless and very exciting.”

The relationship should ultimately add value to Marinalife’s subscribers, Snag-A-Slip users and Oasis Cruisers Club members, Cowens said.

Oasis Marinas began when Cowens, a hotel industry veteran and longtime boater, realized that service people received in marinas was subpar to other industries. He decided to enter the space with a focus on customer service and concierge service.

Oasis Marinas has gone from managing one marina this year to seven and expects to finish the year managing 10 marinas, Cowens said.

Next year the goal is to grow that to 45 marinas under management.

One of the properties, Harbor East Marina in Baltimore, which sits at the foot of a Four Seasons, is nearly finished with an $8 million renovation at the 200-slip marina.

“We’re 90 percent done. We just have to do some dredging, and then we’re floating in new docks in the spring,” Cowens said. “We’re so fortunate we had owners that believed in the vision and opened up checkbooks to produce this.”

Harbor East Marina in Baltimore, with 200 slips, has nearly completed an $8 million renovation.

Harbor East Marina in Baltimore, with 200 slips, has nearly completed an $8 million renovation.

“The opportunities are endless when you enter into a highly fragmented industry,” Cowens said. “I’ve got a great team that has some gumption and can do some great things. Everyone on our team is a boater. They love being out on the water and they love helping boaters get out to explore new places and make it easy to go boating so boaters don’t waste time creating spreadsheets comparing marina amenities and costs. We’ll do that for you.”


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