Southport Boats said it added Collins Inc. of Smithfield, N.C., as its newest dealer.
Augusta, Maine-based Southport said Collins opened in 1956 and is a family-owned dealership with a focus on customer service and a commitment to bringing customers the highest-quality center console fishing boats and recreational boats on the market.
“We are very excited to bring Southport Boats into the mix at our dealership,” Collins sales manager Jeffery Parrish said in a statement. “Southport represents the highest standards in quality and design, and we are very excited to introduce the line to our customers.”
Southport said the new dealer partnership represents a return to the brand’s roots.
“We are very excited to welcome Collins Inc. to the Southport dealer network. They are excited to get their boats and have already announced plans for some great marketing events in conjunction with Southport,” Southport Boats marketing and sales director Jonathan Kirby said.
“With many of the original North Carolina-built Southports still in that state, reintroducing the brand to that market through Collins should reignite the passion for Southport in North Carolina.”