Southport Boats adds North Carolina dealer

Southport Boats said it added Collins Inc. of Smithfield, N.C., as its newest dealer.

Southport Boats said it added Collins Inc. of Smithfield, N.C., as its newest dealer.

Augusta, Maine-based Southport said Collins opened in 1956 and is a family-owned dealership with a focus on customer service and a commitment to bringing customers the highest-quality center console fishing boats and recreational boats on the market.

“We are very excited to bring Southport Boats into the mix at our dealership,” Collins sales manager Jeffery Parrish said in a statement. “Southport represents the highest standards in quality and design, and we are very excited to introduce the line to our customers.”

Southport said the new dealer partnership represents a return to the brand’s roots.

“We are very excited to welcome Collins Inc. to the Southport dealer network. They are excited to get their boats and have already announced plans for some great marketing events in conjunction with Southport,” Southport Boats marketing and sales director Jonathan Kirby said.

“With many of the original North Carolina-built Southports still in that state, reintroducing the brand to that market through Collins should reignite the passion for Southport in North Carolina.”



Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.