Star brite has filed a lawsuit against ValvTect Petroleum Products seeking injunctive relief and damages for what it says are false and misleading claims by ValvTect about Star brite's Star Tron enzyme fuel treatments.
The suit was filed late Friday afternoon in the United States District Court for the Southern District of Florida. Details of the filing were not immediately available this morning, though Star brite said it did not ask for a specific amount in damages.
"We would have preferred to avoid taking this step, but we had no choice given the confusion being spread among consumers by ValvTect with their false and misleading claims," Star brite CEO Peter Dornau said in a statement.
Fort Lauderdale-based Star brite says Northbrook, Ill.-based ValvTect's advertisements and Web site claim its products outperform Star Tron, which is manufactured by Star brite. However, Star brite said it recently conducted its own tests and found that not to be the case.
Jerry Nessenson, president of ValvTect, told Soundings Trade Only this morning that he had not yet seen a copy of the suit, but dismissed Star brite's claims.
"ValvTect categorically states that all tests that we've referred to were performed under ASTM and other industry test procedures by Seybolt Laboratories and other highly respected petroleum laboratories. ValvTect also states that the data that appears on our Web site and in marketing literature is accurate," he said.
Also, Nessenson said, Star brite distributed a PowerPoint presentation to certain petroleum groups, which had what it says are false claims about ValvTect products.
Nessenson said the possibility of taking its own legal action is being discussed.
— Beth Rosenberg