Sunseeker adds Northeast dealer

Sunseeker USA Sales Co. is continuing its expansion in North America with the appointment of Strong’s Marine.

Sunseeker USA Sales Co. is continuing its expansion in North America with the appointment of Strong’s Marine, which operates across New York, New Jersey and Connecticut.

The announcement is part of Sunseeker USA’s continuing focus on strengthening its dealer network in the North American market.

Strong's Marine was established on Long Island, N.Y., in 1945 and has grown to include three sales locations — Mattituck, Southampton and Port Washington. The family-run business is in its fourth generation. Jeff and Re Strong and their sons Ryan and Jay play a part in business operations.

The new partnership will be evidenced at the Sept. 24-27 Progressive Insurance Norwalk (Conn.) International Boat Show. Strong’s will exhibit two new Sunseekers at the show — a Manhattan 55 and a 68 Sport Yacht.

“I’m delighted at the opportunity to become part of the Sunseeker network and play a key role in extending the brand’s presence in our territory,” Strong’s Marine president Jeff Strong said in a statement. “Strong’s Marine has always been dedicated to providing a top-quality service and exceeding our customers’ expectations, a philosophy which I know Sunseeker shares, and I’m looking forward to working with such a great team and its beautiful range of products.”

“We are very pleased to welcome Strong’s Marine as our new dealer for New York, New Jersey and Connecticut,” Sunseeker USA president Sean Robertson said. “Jeff and his team have vast experience and understanding of the industry and will be the perfect partner to help deliver the world-class service our customers expect. Strong’s is a key player in the region with a first-class reputation, and Sunseeker is keen to build on this new partnership by further strengthening our dealer presence in other regions throughout the U.S.”


Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

The Evolving Retail Culture

Finding new ways to connect with boaters.

Demand is Not Letting Up

Demand is not letting up, as 2020 tops 300K boat sales.

Focusing on Education

A seasonal break means staff training becomes paramount.

Phases and Stages

Anticipating the changes that lie ahead in 2021

Competition for Florida Yards?

Big plans for a Dominican hurricane hole.

Persuaded, a Communications Strategy

Assess, message, document and deliver FTW.

Using the 80/20 Principle for Your Next Marketing Win

The 80/20 principle: a bit of risk with tried-and-true tools.