Suntex added a new boat club at CrossTimbers Marina in Sperry, Okla., the ninth it has opened.
In addition, Suntex Watersports, the company’s boat rental program, has six new locations in Northern California and Tennessee, bringing the total to 25.
In response to demand, the company has expanded its boat club and rental fleets with the purchase of more than 300 new boats, including pontoons, tritoons, center consoles, deckboats, bowriders, and ski and wakeboard boats.
Suntex Boat Club is a private, members-only organization that allows full access to a fleet of boats. Club members also get complimentary access to accessories, such as wakeboards, kneeboards, tubes and skis.
“Our goal with the Suntex Boat Club and Suntex Watersports is to introduce people to boating and to promote the boating lifestyle,” Stephen Lehn, principal and head of operations for Suntex Marinas, said in a statement. “These experiences allow them to both build confidence in their boating abilities and ease into the decision of purchasing a new boat to become a long-term Suntex slip member.”
The endeavor is part of the Suntex plan to reach younger demographics in saltwater and freshwater markets, principal and chief investment officer Bryan Redmond told Trade Only.
Suntex has 46 marinas in California, Florida, Georgia, Iowa, Kentucky, Maryland, Massachusetts, New Jersey, North Carolina, Oklahoma, Texas, Tennessee and Virginia.