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Suntex Marinas hires advertising agency

Suntex Marinas is partnering with The Tombras Group with the goal of building a national marina brand.

“We couldn’t be more excited to be selected as the Suntex agency of record at this critical point in their growth,” Tombras Group executive vice president Dooley Timbres said in a statement. “The Suntex plan to build a national marina brand is right in our wheelhouse of connecting data and creativity for business results.”

The advertising agency will support Suntex’s continued growth through the development of a new brand identity, a national website, digital lead generation and online community building. A customized, multi-platform analytics program will assist Suntex in tracking marketing results for overall performance, as well as individual properties.

“Of the dozens of agencies I visited, Tombras offered the best combination of creativity, proven branding expertise and digital capabilities — especially their cutting-edge analytics program,” Suntex head of marketing Alicia Jones said. “We believe the Tombras Group will lead Suntex to unprecedented brand differentiation and expansion in the marina and resort industry.”

“Our vision is to build the world’s first pre-eminent marina company and to create a true brand that offers something special to our customers,” Suntex CEO Johnny Powers said. “I believe Suntex has the best team in the industry, and we are on track to do what no one has ever done.”

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