Skip to main content

SureShade names top dealer for 2013

Retractable sunshade designer and manufacturer SureShade named DiMillo’s Yacht Sales in Portland, Maine, as its 2013 SureShade Dealer of the Year.

The SureShade Dealer Award and recognition program is designed to formally recognize top boat dealers for sales and service efforts.

Boat dealer performance is evaluated on the criteria of sales performance, installation expertise, customer service, co-marketing efforts and private boat owner feedback.

SureShade said DiMillo’s, a Back Cove Yachts and Sabre Yachts dealer and brokerage firm, demonstrated outstanding sales performance and installation expertise by successfully outfitting more than a dozen boats with automated sunshade systems for its clients in 2013.

In addition to championing new boat models offering SureShade as a factory-installed feature, DiMillo’s sold and installed shades on new models not yet offering factory installations as well as existing models as aftermarket upgrades.

DiMillo’s helped debut the Back Cove Downeast 37 with SureShade as a standard feature at an August 2013 “Lobsterpalooza” customer appreciation event.

“SureShade has been the perfect solution for seamlessly adding more shade on our line of Back Cove and Sabre Yachts, and the DiMillo’s team is pleased to be recognized for our sales and service efforts,” DiMillo’s Yacht Sales president Chris DiMillo said in a statement. “It has been fun and exciting to be involved with something new that offers a desirable feature for our clientele.”

“With our growing presence as a factory option or feature on new models, dealers remain an important partner in fulfilling market demand for our marine sunshade systems,” said Dana Russikoff, SureShade business leader and co-founder. “DiMillo’s Yacht Sales has been a first-class dealer client for SureShade, demonstrating outstanding support and dedication to offering our shade on both new and existing boats.”

Related

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.

1_YEARGIN

Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room.

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.