Walstrom Marine said it opened a new location in Traverse City, Mich.
The facility is the company’s fourth in northern Michigan. Walstrom also has sales and service centers in Harbor Springs, Bay Harbor and Cheboygan.
“This has been a desire of Walstrom Marine for a long time,” Walstrom Marine CEO Ward Walstrom said in a statement. “After many years or servicing and selling into the Traverse City market, we are making the investment to serve the local boating market with the same local attention to detail we have strived to achieve at our Harbor Springs, Bay Harbor and Cheboygan facilities.”
At the new location Walstrom will represent Sea Ray boats from 19 to 65 feet, in addition to the company’s current lineup of boats from Tiara Yachts, MJM Yachts, Chris-Craft and Pursuit Boats.
Models will be on display in the showroom at 3536 N. US 31. The dealership has joined the Harbor West Yacht Club to establish an on-water presence for larger boats and demonstrations.
Rick Venner, previously Walstrom Marine’s sales manager, is the general manager at the new Traverse City location.