West Marine yesterday announced that it appointed Stacey Renfro as its chief commercial officer. Renfro will report to West Marine CEO Eric Kufel.
“We are extremely pleased to welcome Stacey Renfro to the West Marine team,” Kufel said in a statement. “Through her complex growth initiatives and game-changing strategies, she has built lifestyle brands and transformed omni-channel retailers to accelerate digital strategies. Stacy’s passion for boating and the category, along with her skillset and proven track record of success, will be an immediate asset to West Marine.”
According to the statement, Renfro has more than 25 years of experience in e-commerce, marketing, planning, merchandising and customer experience. Her most recent position was as CEO of retailer mDesign, and she previously served as chief digital and customer experience officer for The Vitamin Shoppe.