West Marine launched its first water life station on Pandora Radio.
The company said its Pandora station features an eclectic mix of music with broad appeal to people who enjoy recreating on and around the water from a varied group of more than 100 popular artists that include the Zac Brown Band, Kenny Chesney, Jimmy Buffett, Sheryl Crow, The Eagles, Jack Johnson, Brad Paisley, Bob Marley and The Beach Boys.
The company said the station’s song assortment was selected by a group of Pandora musicologists and West Marine associates to bring out the water lover in everyone and inspire an island state of mind.
“This branded station is intended to engage listeners of all ages and let them know how much West Marine values their on-water experiences,” West Marine divisional marketing vice president Audrey Broxterman said in a statement. “We know how much people associate music with memorable moments in their lives, and we’re excited to bring a specially curated station to water enthusiasts everywhere that speaks to them and their love of recreating on the water.”
West Marine’s station is live on Pandora and will run through Dec. 31.