West Marine debuts radio station on Pandora

West Marine launched its first water life station on Pandora Radio.
Author:
Updated:
Original:

West Marine launched its first water life station on Pandora Radio.

The company said its Pandora station features an eclectic mix of music with broad appeal to people who enjoy recreating on and around the water from a varied group of more than 100 popular artists that include the Zac Brown Band, Kenny Chesney, Jimmy Buffett, Sheryl Crow, The Eagles, Jack Johnson, Brad Paisley, Bob Marley and The Beach Boys.

The company said the station’s song assortment was selected by a group of Pandora musicologists and West Marine associates to bring out the water lover in everyone and inspire an island state of mind.

“This branded station is intended to engage listeners of all ages and let them know how much West Marine values their on-water experiences,” West Marine divisional marketing vice president Audrey Broxterman said in a statement. “We know how much people associate music with memorable moments in their lives, and we’re excited to bring a specially curated station to water enthusiasts everywhere that speaks to them and their love of recreating on the water.”

West Marine’s station is live on Pandora and will run through Dec. 31.

Related

Yamaha Rightwaters To Launch Trash Interceptor

Developed in conjunction with the FAMU-FSU College of Engineering, the device is designed to remove debris from waterways before it reaches the ocean.

Vessel Vanguard Releases Latest Management Platforms

The company upgraded the features, functionality and security of its suite of maintenance management programs.

Cox Marine Appoints COO

Gavin Wesson will oversee the continued development of the company’s diesel outboard.

Netherlands Eases Covid Measures as Metstrade Approaches

The moves by the Dutch government open up travel prior to the show, which is scheduled for Nov. 16-18 at RAI Amsterdam.

Coming to America

Swedish electric boat builder X Shore has established a North American sales office in Newport, R.I.

Registration Opens for ABYC Standards Week

Scheduled for Jan. 10-14, the conference includes sessions to review current and new standards, the group’s annual meeting and the Marine Law Symposium.

New Initiatives To Push Boating Safety

The Marine Industries Association of Southwest Florida and Discover Boating are promoting on-water safety, one in a digital format and and one analog.