West Marine debuts radio station on Pandora - Trade Only Today

West Marine debuts radio station on Pandora

West Marine launched its first water life station on Pandora Radio.
Author:
Publish date:

West Marine launched its first water life station on Pandora Radio.

The company said its Pandora station features an eclectic mix of music with broad appeal to people who enjoy recreating on and around the water from a varied group of more than 100 popular artists that include the Zac Brown Band, Kenny Chesney, Jimmy Buffett, Sheryl Crow, The Eagles, Jack Johnson, Brad Paisley, Bob Marley and The Beach Boys.

The company said the station’s song assortment was selected by a group of Pandora musicologists and West Marine associates to bring out the water lover in everyone and inspire an island state of mind.

“This branded station is intended to engage listeners of all ages and let them know how much West Marine values their on-water experiences,” West Marine divisional marketing vice president Audrey Broxterman said in a statement. “We know how much people associate music with memorable moments in their lives, and we’re excited to bring a specially curated station to water enthusiasts everywhere that speaks to them and their love of recreating on the water.”

West Marine’s station is live on Pandora and will run through Dec. 31.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.