West Marine grand opening set for Massachusetts store

This display at West Marine’s store in West Islip, N.Y., is similar to what customers will see at the new location in Braintree, Mass.

This display at West Marine’s store in West Islip, N.Y., is similar to what customers will see at the new location in Braintree, Mass.

West Marine will celebrate the grand opening next week of its new flagship store in Braintree, Mass.

In-store events during the June 26-29 grand opening will include tips from experts, electronics demos, door-buster deals, giveaways and raffles. The new Braintree store is at 140 Ivory St. in the Ivory Plaza Shopping Center.

West Marine said the 18,000-square-foot store includes a huge selection of marine electronics, with nearly 100 units to touch and test. A 1,400-square-foot Fishing and Bait Shack caters to both inshore and offshore fishing, with tackle gear specifically selected for local waters. An engine parts counter will provide everything needed to keep an engine running and there will also be an expanded inventory of sailing hardware.

On June 26, from 6 to 8 p.m., West Marine is hosting a “Cruising for a Cause” charity night to raise money for Boston-area marine non-profits. Participating organizations will receive all of the proceeds from ticket sales and split the proceeds from a raffle of an assortment of waterlife items.

Capt. Ralph Wilkins, of the National Geographic Channel’s “Wicked Tuna,” will be on hand to share fish tales and sign autographs. A live auction will feature items such as a four-hour charter with Wilkins on his boat Odysea, a Boston Harbor boat cruise donated by Freedom Boat Club and a standup paddling package.

Ten-dollar tickets for Cruising for a Cause include a drink and light hors d'oeuvres and are available at the Braintree store or through participating organizations.


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