West Marine hires chief merchandise officer

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Ron Baime

Ron Baime


West Marine hired Ron Baime as chief merchandise officer. Baime has more than 20 years of experience in retail, including 12 years as senior vice president and general merchandise manager at Dick’s Sporting Goods. He directed cross-functional transformational initiatives around digital strategy, category and business-unit launches. Baime also partnered with the chief human resources officer and chief financial officer as a member of the talent steering committee.

“I’m excited to bring such a strong leader in the retail space to the West Marine team,” CEO Ken Seipel said in a statement. “Ron offers a unique perspective and skill set that will help the company to grow and excel in the coming years.”

Baime was most recently managing member of the Baime Advisory Group, an independent consultancy focused on retail strategy, customer experience and leadership. He previously served as executive vice president at Toys R Us and held senior leadership roles with Kohl’s, Best Buy and Five Below.


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