West Marine set to host paddleboard event in California - Trade Only Today

West Marine set to host paddleboard event in California

West Marine will hold the Pacific Paddle Games this weekend at Doheny State Beach in Dana Point, Calif.
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West Marine will hold the Pacific Paddle Games this weekend at Doheny State Beach in Dana Point, Calif.

The West Marine Demo Zone is a major attraction at the Pacific Paddle Games and will feature the largest standup paddleboard demo area in the country.

Guests at the Demo Zone can enter to win a Surftech 10-foot Discovery standup paddleboard, Yeti Hopper and more. Visitors to the area also will walk away with West Marine signature lip balm and sunscreen.

The West Marine Tent, located on the beach by the race’s start line, allows visitors to relax in West Marine’s beanbag chairs, enjoy refreshments and snacks, check out gear from some of West Marine’s vendor partners, including SurfStow and Fusion and get autographs signed by some of paddling’s pros including:

  • Gerry Lopez — Maui Jim Ambassador and SUP Surfer and shaper will be at the West Marine Tent 11 a.m.-noon on Saturday.
  • Erika Benitez — Winner of the 2015 Pacific Paddle Games Junior Pro Division, ISA World Championship Qualifier 2016 Fiji for Team Mexico and SurfStow Ambassador will be at the tent Friday through Sunday, Sept. 30-Oct. 2, from 11 a.m.-12 p.m.
  • Seychelle Hattingh — The world’s No. 7-ranked female SUP athlete, world record holder for Longest Woman SUP in 24 hours (110 miles) and SurfStow Ambassador will be at the West Marine Friday through Sunday, Sept. 30-Oct. 2, from 11 a.m.-12 p.m.

West Marine’s BlueFuture Kid Zone also will be located inside the West Marine Demo Zone. The tent is an interactive display that’s designed to engage kids in several activities tied to the water, including a knot-tying exercise, puzzle making, art projects and a fun, nautically-themed photo prop wall.

“It’s so exciting to once again participate in Pacific Paddle Games,” West Marine marketing senior vice president Deb Radcliff said in a statement. “The West Marine Demo Zone aligns with our mission to increase participation in watersports and help facilitate amazing moments on the water. Plus, it gives everyone the opportunity to try out the latest paddle gear and equipment. We’re energized to be a part of the event and share our passion for the water with event-goers.”

Pacific Paddle Games will draw racers from around the globe for an exciting weekend of innovative surf race formats. The annual event will make history this year with a $60,000 prize purse — the biggest in paddlesports history.

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