Skip to main content

West Marine kids zone debuts at California store

West Marine officially introduced its new custom-designed BlueFuture Kids Zone activity tent Aug. 27-28.

West Marine officially introduced its new custom-designed BlueFuture Kids Zone activity tent Aug. 27-28 at the grand opening celebration for its new store in Santa Cruz, Calif.

The tent will appear next at the Pacific Paddle Games today through Sunday in Dana Point, Calif., and at the West Marine store grand opening celebration Nov. 5-6 in Lewisville, Texas.

The Kids Zone features interactive activities such as photo composition with props, coloring a custom sailboat or underwater scene and learning to tie nautical knots.

“The kickoff weekend for our BlueFuture Kids Zone was awesome,” West Marine communications director Lindsey Johnson said in a statement. “We had hundreds of kids and their parents come through the tent in just two short days. It was so much fun for us, watching families tie knots, assemble puzzles and complete art projects together.

“The Kids Zone is a great way to introduce people of all ages to waterlife activities and environments, and encourage them to make great memories together on and around the water,” Johnson said. “We’re very much looking forward to our next Kids Zone weekend at the Pacific Paddle Games.”

While visiting the BlueFuture Kids Zone, families have an opportunity to learn more about West Marine’s non-profit BlueFuture Fund and its grants program.



Indmar Co-Founder Dies at 95

A 20-year veteran of the U.S. Marine Corps, Dick Rowe dedicated himself to the recreational boating industry for more than four decades.


Patrick Completes Transhield Acquisition

Patrick will provide support to the protective covering manufacturer and allow it operate independently in its current facilities.


Don’t Give Winter Shows a Pass

Local boat shows are one of the most effective ways to expose your dealership to new prospects and fill your sales funnel during the off-season.


DEALERS: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?


Blaze Destroys Mystic Marine Facility

A four-alarm fire last night consumed at least two buildings and an undetermined number of boats at Seaport Marine in Mystic, Conn.


Gulf Craft Broadens Lineup

The Middle Eastern builder debuted its Majesty 72 and Silvercraft WA models at the Abu Dhabi Boat Show last week.


Vision Marine Announces Battery Partnership

The production contract includes an initial purchase of 240 batteries from French manufacturer Negoy that will be used in 120 of Vision’s complete propulsion systems.