West Marine officially introduced its new custom-designed BlueFuture Kids Zone activity tent Aug. 27-28 at the grand opening celebration for its new store in Santa Cruz, Calif.
The tent will appear next at the Pacific Paddle Games today through Sunday in Dana Point, Calif., and at the West Marine store grand opening celebration Nov. 5-6 in Lewisville, Texas.
The Kids Zone features interactive activities such as photo composition with props, coloring a custom sailboat or underwater scene and learning to tie nautical knots.
“The kickoff weekend for our BlueFuture Kids Zone was awesome,” West Marine communications director Lindsey Johnson said in a statement. “We had hundreds of kids and their parents come through the tent in just two short days. It was so much fun for us, watching families tie knots, assemble puzzles and complete art projects together.
“The Kids Zone is a great way to introduce people of all ages to waterlife activities and environments, and encourage them to make great memories together on and around the water,” Johnson said. “We’re very much looking forward to our next Kids Zone weekend at the Pacific Paddle Games.”
While visiting the BlueFuture Kids Zone, families have an opportunity to learn more about West Marine’s non-profit BlueFuture Fund and its grants program.