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West Marine names CEO

West Marine has named Ken Seipel as its new chief executive officer. Seipel comes from the retail sector, and was most recently CEO at Gabe’s. He has also held executive positions with Old Navy, Target and JCPenney. Seipel was also president at Wet Seal, Inc. and Pamida.

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“It is an honor to join the West Marine team. For more than 50 years, West Marine has been the best outfitter of boating-related products and gear. I am excited to lead the brand as we strengthen our market position in boating products, improve our customer value proposition, and enhance our core customers’ ability to make the most of their boating experience,” said Seipel in a statement.

Seipel is also an avid outdoorsman, and enjoys farming and amateur photography. He has served on numerous community boards and participates as a volunteer for the United Way, Salvation Army and youth athletics.

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