Publish date:

West Marine Names CEO

Author:
1_West_Marine_logo_logotype-700x137

West Marine announced that it chose Eric Kufel as its next chief executive officer. Kufel replaces CEO Ken Seipel effective Aug. 23.

Kufel has spent more than two decades in leadership roles. As CEO of Core Power Yoga, he oversaw the company as it transitioned to the country’s largest studio operator. His last role was executive director of Leslie’s, which became the largest omnichannel brand for pool and spa care in the country under his leadership.

“West Marine is uniquely positioned to build upon its category-leading position to become the leading tech-enabled platform for boating enthusiasts, providing unmatched product breadth, best-in-class value, expert knowledge, and superior convenience and service,” Kufel said in a statement. “As we look to the future, I couldn't be more energized to lead the company as we work together to capitalize on these opportunities.”

Seipel, who was named CEO in December 2018, was tasked with turning the company around as it faced declining sales and an identity crisis.

“Ken and the team have done a remarkable job refocusing the company on outfitting, educating, and inspiring all boaters and laying the foundation for a reimagined omnichannel consumer experience,” Kufel said.

“I am excited to welcome Eric as our new CEO,” Seipel said. “His depth of experience in consumer-driven businesses and proven ability to accelerate growth, particularly through digital, supply chain and marketing advancements within multichannel retail organizations, make him well-suited to lead West Marine into its next chapter of growth.”

Seipel will remain with the company as lead independent director of the board of directors.

Related

‘A Phenomenal Success’

The Southampton International Boat Show had more than 88,000 visitors during its 10-day run, after last year’s cancellation.

TopSide Marinas Makes First Two Acquisitions

Founded in January 2020, the firm has thus far acquired Beavers Bend Marina in Oklahoma and Galveston Yacht Basin in Texas.

Two Boosts for Boating and Fishing

MBIA’s Metro Boat show show draws a crowd, and the U.S. Fish and Wildlife Service expands boating and fishing opportunities.

Norwalk Boat Show Held This Weekend

The NMMA show runs through Sunday at Norwalk Cove Marina in Norwalk, Conn.

Raritan Expands Team

Patrick McNeel joins the New Jersey-based manufacturer as a marine equipment product developer.

Industry Mourns Walter “Bing” Burns O’Meara

The longtime publisher of Lakeland Boating magazine has died at 81.

NMMA Announces Hall of Fame Inductees

Regulator Marine’s Joan Maxwell and Bill Watters of Syntec Industries will be honored at IBEX.

Brunswick Acquires SemahTronix

The supplier of wiring harnesses and other electrical assemblies will be part of Brunswick’s growing Advanced Systems Group.