Matthew Hyde, most recently executive vice president at REI, will join West Marine as president and chief executive officer on June 19.
The company’s board last week named Hyde, 49, to succeed Geoff Eisenberg, 59, who earlier this year disclosed his intention to step down when a successor was appointed.
“On behalf of the entire West Marine family, I am pleased to welcome Matt aboard," board chairman and company founder Randy Repass said in a statement. "He brings a consistent history of growing sales and profits in the outdoor recreational field. His core values, in support of customer and associates, are the same as West Marine's. We are confident his strong skill set and extensive experience in areas that are key to West Marine's future, including merchandising, marketing, retail and e-commerce operations, have prepared him well to provide outstanding leadership and build on the strong platform Geoff and his team have created at West Marine."
At REI, a national retailer of outdoor gear and clothing and the nation's largest consumer cooperative, Hyde oversaw more than $1.8 billion in annual sales and 10,000 employees. He was responsible for the company's stores, direct-to-customer/e-commerce, marketing and real estate. He earlier led the teams that repositioned and successfully grew REI's private label brand.
"I am extremely excited to join the talented and strong West Marine team," Hyde said. "West Marine is the most successful and respected brand name in the boating equipment industry. Under Geoff Eisenberg's direction the company completed a superb business model evolution, and my goal is to further strengthen West Marine's ability to create a compelling offering for customers while enhancing growth and profitability."
Hyde has served on a number of trade, business and non-profit boards dedicated to the outdoors and helping the environment. He is lead independent director of the Zumiez board and a member of the YMCA's USA board.