West Marine is kicking off its third-annual campaign with the Leukemia & Lymphoma Society, taking place at all West Marine locations Sept. 1-30.
Throughout the month, customers can purchase and add their names to paper sailboats displayed in stores. All proceeds from the sailboats are donated to LLS; West Marine has raised nearly $200,000 for the cause since 2016.
“For the past three years, West Marine has been proud to partner with LLS and our customers to contribute to the organization’s mission — a world without blood cancers,” said Laura Barry, director of marketing communications for West Marine, in a statement. “One hundred percent of each donation supports LLS to help in the fight against leukemia, lymphoma and myeloma.”
The paper sailboat fundraiser is held in conjunction with the Leukemia Cup Regatta, a series of sailing events that take place at yacht clubs across North America. Regatta participants seek donors to sponsor their boats, and funds help support research and patient services.
Since the inception of the Leukemia Cup Regatta in 1988, more than $70 million has been raised for LLS.
“West Marine’s unfailing support and the generosity of the sailing community has been key in enabling LLS to help more patients and their families who are on the front lines of the cancer battle,” said Gary Jobson, national chairman emeritus of the Leukemia Cup Regatta and a lymphoma survivor. “I am living proof of the research and treatment advances.”.