West Marine said that throughout October it will offer customers the opportunity to donate to the Leukemia & Lymphoma Society.
Customers can purchase a paper sailboat to which they can add their name, and it can be displayed in the store where the donation was made. The company said a similar program in September last year raised more than $44,000.
The fundraiser is held in conjunction with the Leukemia Cup Regatta, a series of sailing events held at yacht clubs across North America. Participants seek donations from friends, co-workers, family and companies to sponsor their boat.
The funds raised help with lifesaving research and patient services, bringing hope to patients and their families. Since the inception of the Leukemia Cup Regatta in 1988, more than $62 million has been raised to help advance the mission of the charity.
“West Marine is once again thrilled to participate in the LLS Leukemia Cup Regatta,” Deb Radcliff, West Marine senior vice president, marketing, said in a statement. “The response we had last year from our associates and customers was very inspiring. The Leukemia & Lymphoma Society efforts to accelerate cancer cures and their commitment to excellent patient services is extraordinary.”
Gary Jobson, national chairman of the Leukemia Cup Regatta, is a lymphoma survivor.
“The support of West Marine and the sailing community has been vital toward enabling LLS to help more patients and their families who are on the front lines of the cancer battle,” he said. “I am living proof of the research and treatment advances.”