West Marine said it raised $33,380 during its annual National Safe Boating Week fundraiser at its stores and on its website.
From May 18-29 manufacturers of the retailer’s personal flotation devices donated $2 for every life jacket purchased to the company’s nonprofit BlueFuture Fund.
“This fundraiser clearly resonated with West Marine customers, both in stores and on westmarine.com,” Deb Radcliff, West Marine’s senior vice president of marketing, said in a statement.
“Thanks to the support of our associates, customers and friends around the country, we set a new National Safe Boating Week record for donations, providing nearly 90 percent of the funding we need for our fall BlueFuture grant cycle.”
BlueFuture supports nonprofit community-based organizations that are dedicated to providing young people with access to the water and with the education and equipment they need to safely spend time on and around the water.
West Marine provides the support by awarding 25 unrestricted $1,500 grants twice a year.