West Marine raised more than $41,300 in support of The Leukemia & Lymphoma Society during an October fundraiser in stores across the country.
West Marine encouraged customers to donate to the cause at checkout through its in-store promotion and add their name to a paper sailboat to display in the store.
During the 31-day fundraiser nearly 16,700 sailboats were signed by West Marine customers.
The fundraiser coincided with the wrap-up of the LLS’s 2017 Leukemia Cup Regatta campaign, a series of sailing events held at yacht clubs across North America. Skippers registered their boats and recruited friends and colleagues to help crew, raise funds and sponsor their boat.
The funds raised will help support lifesaving research and patient services, bringing hope to blood cancer patients and their families.
Since the Leukemia Cup Regatta’s inception, more than $62 million has been raised to help advance the LLS mission to cure leukemia, lymphoma, Hodgkin’s disease and myeloma and improve the quality of life for patients and their families.
“West Marine is honored to partner with LLS’s Leukemia Cup Regatta and help accelerate cures,” West Marine marketing senior vice president Deb Radcliff said in a statement. “The connection that many of our customers and associates have to The Leukemia & Lymphoma Society’s cause was inspirational for both our associates’ and customers’ families. In the two years we’ve conducted the paper sailboat campaign we are proud to have raised nearly $85,000 for LLS.”
“The West Marine associates and customer family support of The Leukemia & Lymphoma Society has been incredible,” said sailing legend Gary Jobson, who has served as national chairman of the Leukemia Cup Regatta campaign for 25 years. “As a lymphoma survivor I am all the more grateful for the help that companies like West Marine and overall sailing communities have provided to LLS.”