West Marine said it raised $30,000 to support its non-profit BlueFuture Fund during National Safe Boating Week.
During its safety-inspired fundraiser May 21-27, West Marine donated $5 from each life jacket purchase to the BlueFuture Fund, which supports community-based organizations that are dedicated to getting young people on and around the water in recreational and educational capacities.
“We hit our $30,000 goal in a matter of days,” West Marine communications director Lindsey Johnson said in a statement.
“We were thrilled to see the number of boaters and watersports enthusiasts who took this opportunity to purchase new life jackets. Not only did National Safe Boating Week prove to be an important step in the growth of our BlueFuture Fund, it definitely encouraged safe, responsible boating, which is so important to all of us.”
National Safe Boating Week is one of three annual in-store fundraisers that West Marine conducts each year to support the non-profit BlueFuture Fund. The others are World Oceans Day in June and the Month of Giving in December.
“As BlueFuture continues to grow, West Marine will be able to support even more nonprofit organizations that are doing good work in their respective communities and making a real difference in children’s lives,” Johnson said.
“We encourage any youth-based organization whose mission focuses on water life adventure, education and stewardship to apply for a BlueFuture grant and to help spread the word among friends and supporters.”