West Marine raises money for Leukemia & Lymphoma Society

West Marine said today that more than $42,000 was raised to support The Leukemia & Lymphoma Society during an in-store fundraiser in September.
Author:
Updated:
Original:

West Marine said today that more than $42,000 was raised to support The Leukemia & Lymphoma Society during an in-store fundraiser in September.

The retailer said it encouraged customers at its stores in the United States and Canada to donate to the cause at checkout through its in-store promotion and add their names to a paper sailboat to display in the store. The company said more than 18,000 customers signed the paper sailboats.

The fundraiser coincided with LLS’s Leukemia Cup Regatta, a series of sailing events at yacht clubs across North America. Skippers register their boats and recruit friends and colleagues to help crew, raise funds and sponsor their boat.

West Marine said the funds generated help with life-saving research and patient services, bringing hope to blood cancer patients and their families. The company said more than $58 million has been raised to help advance LLS’s mission since the Leukemia Cup began.

“West Marine is thrilled with the results of this partnership with LLS’s Leukemia Cup Regatta,” West Marine senior vice president of marketing Deb Radcliff said in a statement.

“The Leukemia & Lymphoma Society’s efforts to accelerate cancer cures was inspiration for both our associates and customers’ families to donate to this worthy cause. We’re overjoyed to see how many photos of the paper sailboats were posted on social media, in the hopes of encouraging others to raise awareness of LLS efforts and donate to the cause.”

Related

Yamaha Rightwaters To Launch Trash Interceptor

Developed in conjunction with the FAMU-FSU College of Engineering, the device is designed to remove debris from waterways before it reaches the ocean.

Vessel Vanguard Releases Latest Management Platforms

The company upgraded the features, functionality and security of its suite of maintenance management programs.

Cox Marine Appoints COO

Gavin Wesson will oversee the continued development of the company’s diesel outboard.

Netherlands Eases Covid Measures as Metstrade Approaches

The moves by the Dutch government open up travel prior to the show, which is scheduled for Nov. 16-18 at RAI Amsterdam.

Coming to America

Swedish electric boat builder X Shore has established a North American sales office in Newport, R.I.

Registration Opens for ABYC Standards Week

Scheduled for Jan. 10-14, the conference includes sessions to review current and new standards, the group’s annual meeting and the Marine Law Symposium.

New Initiatives To Push Boating Safety

The Marine Industries Association of Southwest Florida and Discover Boating are promoting on-water safety, one in a digital format and and one analog.

Yamaha Develops Electric Propulsion System

The Harmo system comprises a rim-drive electric motor that turns an impeller.