West Marine changed the name of its professional customer business from Port Supply to West Marine Pro.
The announcement was made today on the opening day of the International Boatbuilders’ Exhibition & Conference in Tampa, Fla.
West Marine CEO Matt Hyde will host a press conference from IBEX today at 11:30 a.m., followed by a catered press luncheon and a question-and-answer session with the assembled media to discuss the impetus behind the brand change and its impact on the overall marine industry.
“By connecting our retail and professional customer communities under the West Marine name, we’re building one outstanding brand that can service both the retail and professional customer better than any organization of its kind,” Hyde said in a statement.
“We’ll provide the same outstanding customer service and individualized attention we did under the Port Supply brand, but now, as West Marine Pro, we’ll be able to capitalize on the strong brand that is West Marine and continue serving our professional customers with best-in-class products and services now and into the future,” he said.
West Marine Pro will host a reception to celebrate the new brand launch with customers and vendors attending IBEX. The reception will take place at the West Marine Pro Booth (No. 1012) from 4 to 5 p.m. today.