West Marine plans to open the largest store in the company's history later this year in Fort Lauderdale.
“We're designing and building the new Fort Lauderdale West Marine Boating Superstore from the ground up to better serve the customers in this amazing boating market. We believe it will be the world's largest (and hopefully most exciting) boating store, with the largest selection of core for-the-boat products and for-the boater apparel and shoes,” CEO Geoff Eisenberg said in a statement.
This store, at 50,000-square-feet, will be twice as big as the company's current largest store.
The West Marine Boating Superstore will have many in-store experiential features never seen before in a West Marine store, the company said. For example, the centerpiece of the store will be a megayacht flybridge displaying marine electronics and audio systems.
This store is being designed by retail architects Bergmeyer Associates, Inc, in conjunction with the West Marine Visual Merchandise Store Design team. The architect and developer of the project is Fort Lauderdale-based Stiles.
This is the largest of five flagship locations West Marine is opening across the country in 2011. The other four flagships are in the 22,000-30,000 square foot range and are located in: Woburn, Mass., which is now open; St. Petersburg, Fla., which is now open; North Palm Beach, Fla., which is now open and Honolulu, which opens later this year.