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West Marine set to open Northern California store

West Marine will celebrate the grand opening of its new, larger water life store in Santa Cruz, Calif., during the weekend of Aug. 26-28.

West Marine said it will celebrate the grand opening of its new, larger water life store in Santa Cruz, Calif., during the weekend of Aug. 26-28.

The store will host attractions on Aug. 26 that include food trucks and refreshments, live music and entertainment, and West Marine’s Cruising for a Cause charity night event.

There will be Bay Area food trucks Curveball and Zameen, refreshments from KraftBar and live music from local band Coffee Zombie Collective; people can enter for a chance to win one of four ultimate water life packages, a prize valued at nearly $3,500. (One winner will select one of four packages available.)

The Cruising for a Cause charity night will take place Aug. 26 from 5 to 8 p.m.; the official ribbon-cutting ceremony will take place at 5:30 p.m. Tickets can be purchased in advance at the store or at the door for $10.

All money collected from ticket sales, as well as 50 percent of West Marine’s Aug. 26 store sales (up to $10,000) will be donated to a group of local, pre-selected non-profit organizations participating in the event.

“The new store will be a top destination for both locals and the large number of tourists who come here to enjoy our beaches year-round,” West Marine Santa Cruz store manager Tim Clark said in a statement. “We’ll have more of everything and truly be a one-stop shop for all who enjoy life on the water.”

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