West Marine said it will celebrate the grand opening of its new, larger water life store in Santa Cruz, Calif., during the weekend of Aug. 26-28.
The store will host attractions on Aug. 26 that include food trucks and refreshments, live music and entertainment, and West Marine’s Cruising for a Cause charity night event.
There will be Bay Area food trucks Curveball and Zameen, refreshments from KraftBar and live music from local band Coffee Zombie Collective; people can enter for a chance to win one of four ultimate water life packages, a prize valued at nearly $3,500. (One winner will select one of four packages available.)
The Cruising for a Cause charity night will take place Aug. 26 from 5 to 8 p.m.; the official ribbon-cutting ceremony will take place at 5:30 p.m. Tickets can be purchased in advance at the store or at the door for $10.
All money collected from ticket sales, as well as 50 percent of West Marine’s Aug. 26 store sales (up to $10,000) will be donated to a group of local, pre-selected non-profit organizations participating in the event.
“The new store will be a top destination for both locals and the large number of tourists who come here to enjoy our beaches year-round,” West Marine Santa Cruz store manager Tim Clark said in a statement. “We’ll have more of everything and truly be a one-stop shop for all who enjoy life on the water.”