West Marine will sponsor the third annual Standup for the Cure on Saturday at the Miami Yacht Club.
All proceeds from the day will benefit the Susan G. Komen Foundation of Miami/Fort Lauderdale. The retailer said participants in the popular stand-up paddleboard event have the opportunity to have fun on the water while also helping save lives.
West Marine said it will have paddleboard specialists on site for the event. Additional highlights will include SUP races, live music, a silent auction, giveaways, food and refreshments, and a free SUP jersey to all who attend.
There also will be doctors and nurses on site to conduct free breast cancer screenings. For every $125 raised for Komen Miami/Fort Lauderdale, an uninsured local woman will receive a potentially life-saving breast exam, West Marine said.
Fun photo-ops will be available for event-goers at the West Marine booth. Attendees are encouraged to drop by, take a photo with silly props and upload it to their favorite social media accounts to enter for a chance to win a Jimmy Styks 11-foot Scout Paradise SUP package valued at $899.
West Marine also is providing a prize for the event’s silent auction: A Jimmy Styks 10-foot, 6-inch Scout Seeker Inflatable SUP package valued at nearly $600.
“West Marine is elated to continue our sponsorship of the very popular Standup for the Cure events and the Susan G. Komen Foundation to help eradicate breast cancer,” West Marine senior marketing manager Laura Barry said in a statement.
“It’s a great feeling to know that helping to bring the sport of paddling to everyone — from beginners to experts — also will raise money to help so many Miami- and Fort Lauderdale-area residents in need.”
“We’re so thrilled to once again have West Marine’s support for Standup for the Cure,” Standup for the Cure national events director Dan Van Dyck said. “The fun factor they provide onsite draws great crowds, and it helps us create more awareness around and raise more funds to support this extremely important cause. We thank West Marine for its participation in this incredible event.”