West Marine is sponsoring the 4 Annual Coastal Conservation Association’s Florida STAR competition, a program designed to educate the public about the importance of conservation of Florida’s marine resources and to engage families and youth in fishing.
This year’s competition takes place between May 26 and September 3, Labor Day, and is billed as the “largest fishing competition in Florida” with prizes and scholarships valued at more than $500,000 in 17 divisions. Prizes in the event’s Tagged Redfish Division include anglers’ choice of a new GMC truck or a boat, motor and engine package.
As part of the sponsorship, West Marine Florida stores are the preferred distribution locations for the official STAR measuring devices. The official apparatus can be picked at any Florida West Marine at no cost. To see a full list of participating locations, visit www.westmarine.com/store-finder and select Florida.
Unlike traditional fishing tournaments, STAR focuses on conservation and CCA Florida uses the social-media based event to educate the public on the importance of protecting Florida’s marine resources. Because it’s a catch, photo and release competition with the STAR mobile app, the tournament eliminates the need to capture the fish.
“West Marine is thrilled to, once again, be a part of this competition designed to engage seasoned as well as first-time anglers in conservation while rewarding them for their efforts,” said Laura Barry, director of marketing communications for West Marine, in a statement. “It’s a great opportunity to support the CCA as well as the devoted anglers in the region. Our store teams are excited to play a role in this fun, family-friendly competition.”
Added Leiza Fitzgerald, STAR director, “CCA Florida STAR could not be more excited to have West Marine as the preferred distribution location sponsor for the official STAR measuring device. Their dedication to conservation and our youth is a testament to the type of companies that will make a difference in the future of marine resources.”