West Marine to sponsor TV show about fishing

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West Marine says it will be the exclusive retail sponsor for the offshore fishing TV show, “Into the Blue.”

The 13 original episodes air on three networks — NBC Sports, Sportsman Channel and Fox Sports SUN.

“When West Marine was presented with the opportunity to partner with Into the Blue, we leapt at the chance,” said Jamie Perkins, integrated media and regional marketing manager for West Marine, in a statement.

West Marine will be integrated into full-length episodes through commercials and logo placements. Captains Scott Walker and Steve Rodger are shooting their segments in front of the bait shack at select West Marine locations and feature top products for the “Tips from the Pros” segment within each episode.

“The show hosts are passionate about what they do and well known by our customers,” said Perkins. “We look forward to aligning with Into the Blue to help entertain and educate passionate anglers who enjoy life on the water.”

Season 10 is airing now and on demand streaming through WaypointTV.com.