West Marine to sponsor TV show about fishing

Publish date:

West Marine says it will be the exclusive retail sponsor for the offshore fishing TV show, “Into the Blue.”

The 13 original episodes air on three networks — NBC Sports, Sportsman Channel and Fox Sports SUN.

“When West Marine was presented with the opportunity to partner with Into the Blue, we leapt at the chance,” said Jamie Perkins, integrated media and regional marketing manager for West Marine, in a statement.

West Marine will be integrated into full-length episodes through commercials and logo placements. Captains Scott Walker and Steve Rodger are shooting their segments in front of the bait shack at select West Marine locations and feature top products for the “Tips from the Pros” segment within each episode.

“The show hosts are passionate about what they do and well known by our customers,” said Perkins. “We look forward to aligning with Into the Blue to help entertain and educate passionate anglers who enjoy life on the water.”

Season 10 is airing now and on demand streaming through WaypointTV.com.


Yamaha Rightwaters To Launch Trash Interceptor

Developed in conjunction with the FAMU-FSU College of Engineering, the device is designed to remove debris from waterways before it reaches the ocean.

Vessel Vanguard Releases Latest Management Platforms

The company upgraded the features, functionality and security of its suite of maintenance management programs.

Cox Marine Appoints COO

Gavin Wesson will oversee the continued development of the company’s diesel outboard.

Netherlands Eases Covid Measures as Metstrade Approaches

The moves by the Dutch government open up travel prior to the show, which is scheduled for Nov. 16-18 at RAI Amsterdam.

Coming to America

Swedish electric boat builder X Shore has established a North American sales office in Newport, R.I.

Registration Opens for ABYC Standards Week

Scheduled for Jan. 10-14, the conference includes sessions to review current and new standards, the group’s annual meeting and the Marine Law Symposium.

New Initiatives To Push Boating Safety

The Marine Industries Association of Southwest Florida and Discover Boating are promoting on-water safety, one in a digital format and and one analog.

Yamaha Develops Electric Propulsion System

The Harmo system comprises a rim-drive electric motor that turns an impeller.