Wisconsin resort becomes popular for industry gatherings

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As the marine industry gains momentum, many companies are looking for offsite locations for meetings and The Abbey Resort, located on the shores of Lake Geneva, Wis., is opening its doors for gatherings of as many as a thousand people.

“This year's dealer meeting was extremely critical as we relaunched our business," Rec Boat Holdings president Roch Lambert said in a statement. "It was important that we select a venue that would deliver an enjoyable experience for our dealers, yet provide the proper access to our displays, vendor partners and staff. The Abbey delivered over and above on all objectives and played a substantial role in our sales success at the meeting."

In addition to being a prime location for boatbuilder meetings, The Abbey has traditionally held boat shows for years. Lake Geneva’s only full-service resort and spa’s pristine lakefront is the ideal setting for area nautical shows.

The Abbey Resort will also play host to The Geneva Lakes Antique and Classic Boat Show from Sept. 28-30. The annual event will feature classic and vintage boats from all over the country. Viewing of the boats is free to the public, and a boat parade will take place on Saturday.

“We are starting to see the boating industry rebound,” The Abbey Resort director of sales and marketing Rob Sheets said in a statement. “As the only full-service resort on Lake Geneva, The Abbey is an ideal location for boat manufacturers, retailers and enthusiasts.”

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