Data Shows Strong Momentum in Boating Industry

Author:
Publish date:
PWC

New data from the National Marine Manufacturers Association showed a leap in manufacturing activity in May.

Seasonally adjusted wholesale shipments of outboard engines, personal watercraft, wake sport boats, and jet boats saw spikes ranging from 19 percent to 160 percent compared to April, when the pandemic forced many businesses to close across the country.

Data also shows what the NMMA calls “an unprecedented increase” in seasonally adjusted sales of PWCs, up 59 percent compared to April, and up 75 percent compared to a year ago.

“The new data coming out for May suggests that the worst of the pandemic impacts may be behind the boating industry as we’re seeing manufacturing activity start to pick up and an increase in sales in certain segments,” said Vicky Yu, director of NMMA business intelligence, in a statement.

“PWC retail sales surged in May, a high-volume category that account for about a quarter of total new boat sales annually and a popular purchase option for many first-time boat buyers,” Yu said. “This new data reinforces what we’ve been hearing from dealers and manufacturers nationwide. With summer camps, sports leagues, and vacations cancelled, there’s been a heightened interest in boating as a way to escape and enjoy the outdoors while social distancing responsibly.”

The NMMA expects to receive May data for the remaining retail sales and wholesale shipment categories next month.

Related

Webasto Produces 8,000th Marine Roof

The German company designs and builds a number of glass roof solutions for boats.

A Strong Q2 for Johnson Outdoors

With jumps in nearly all its business segments, the recreation manufacturer saw net sales increase by 26 percent.

Thrust Issues

Is it time for the industry to standardize trolling motor ratings?

Viking Holds Vaccination Event

The New Jersey-based builder is working with local healthcare providers to offer Covid-19 shots to employees and their families.

Bellingham to Supply Dock for Superyacht Marina

Bellingham Marine will design and install a floating concrete dock system at Hurricane Hole Superyacht Marina in the Bahamas.

Off the Charts

Even as builders faced order backlogs and product shortages, registrations continued to soar in March.

Maverick Boat Group Expands

The Florida-based builder plans to increase production capacity by 30 percent and add 150 new jobs.