Garmin steps up Bassmaster partnership

Garmin has signed a three-year deal to become a sponsor of the Bassmaster Tournament Trail, strengthening its support of the tournament.

As a sponsor, Garmin will have an opportunity to engage with fans during the Bassmaster Outdoors Expo at Elite events and live weigh-ins for other trail series tournaments, beginning with the first Bassmaster Elite Series event on the St. Johns River in Palatka, Fla., on Thursday.

“Garmin is proud to be a supporting sponsor of B.A.S.S. and further strengthen our continued relationship with this iconic fishing brand,” said Garmin marine sales director Dave Dunn in a statement. “We are deeply committed to the freshwater fishing industry, and the Bassmaster Tournament Trail is a great place for us to showcase our award-winning products and technologies to anglers of all ages and skill levels.”

Garmin will be a supporting sponsor for the Bassmaster Elite Series, Basspro.com, Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.

“B.A.S.S. fans and anglers are not only enthusiastic about fishing and boating, they genuinely enjoy spending time outdoors,” said B.A.S.S. CEO Bruce Akin. “That makes Garmin a natural fit to team with our tournament series to reach an audience that is passionate about living an active lifestyle.”