To support growing conservation efforts and its push into the fishing market, Gill announced that its Holcombe Crew shirts will be made from recycled polyethylene terephthalate, or PET, bottles. The fabric in the Holcombe Crew shirts contains the byproducts of plastics recycling with 50 percent polyamide, 48 percent polyester, and 2 percent elastane, according to the company.
The marine clothing manufacturer announced a growth plan in January to strengthen its brand position in the fishing apparel market.
The five-year plan seeks to strengthen Gill’s current brand position and a “brand refresh” is also designed to “change perceptions” and increase appeal among new audiences, while maintaining its core base.
“The brand refresh is part of our long-term strategy to grow the business,” said CEO Jamie Tunniclife in a January statement. “We’ve been working towards this new look for the last few years as it starts with product development which is two years ahead of product hitting retail.”