Three American Sportfishing Association members named vice presidents

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The American Sportfishing Association announced the appointment of three staff members to senior leadership positions.

Mike Leonard, Liz Ogilvie and Blake Swango were appointed vice presidents, ASA president Glenn Hughes said in a statement. “These three individuals are committed to our industry and have the experience and education that melds perfectly with the goals and objectives that will take our association into the future.”

The group is seeing widespread support for recreational fishing, and outdoor recreation in general, Hughes said.

“These staff changes will help us capitalize on this momentum and make positive changes for the fishing industry,” he said.

Leonard, former conservation director, is now the vice president for government affairs.

As conservation director, Leonard was responsible for the association’s activities on a variety of natural resources issues. He serves on several advisory bodies to promote fisheries conservation and recreational fishing access, including the National Fish Habitat Partnership Board, the Theodore Roosevelt Conservation Partnership Policy Council and the Center for Sportfishing Policy’s Government Relations Committee.

Chief marketing officer Ogilvie is now vice president and CMO. Ogilvie joined the ASA in 2014 as the Keep America Fishing director.

During her tenure as KAF director, she reorganized its structure to more closely align with government affairs efforts to engage anglers. As chief marketing officer, she added communications to her responsibilities, along with the Outdoor Recreation Roundtable and ASA’s efforts to increase fishing participation under the “60 in 60” campaign.

Swango, formerly trade show director, is now vice president for trade shows and membership.

Swango joined the ASA in 2016. During his tenure as ICAST director, he upgraded processes, increased the number of exhibitors and retailers, and improved the look and promotion of the show. The 2018 ICAST was the largest to date.

Rounding out the management team is vice president of operations and CFO Diane Carpenter.


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