Last year, 21 boating programs in the Pacific Northwest received funding from the program.
Study says Hispanic boaters are the fastest-growing market of first-time buyers.
The free webinars are designed to build websites that “convert visitors into customers.”
Videos, web and social media content are all available for marine businesses.
Grow Boating has made Discover Boating videos, images and social-media content free for marketing purposes.
Series is designed to help dealers understand newcomers to recreational boating.
The Northwest Marine Trade Association has spent $1.5 million to promote boating since 2003.
There are a million fewer first-time boat buyers today than a decade ago — a loss of $138 billion in lifetime value to the marine industry — with a 30 percent decline in first-time used-boat buyers and a 54-percent drop in first-time new-boat buyers.
The Northwest Marine Trade Association’s Grow Boating program teamed with NBC affiliate KING-5 in Seattle for a summer-long collaboration that culminated in a half-hour special largely discussing ways to get out on the water without owning a boat.