As part of an expanding educational partnership, Grow Boating and the Marine Retailers Association of the Americas are excited to announced a three part series of e-learning courses titled: Grow Your Dealership with First-Time Boat Buyers.
In 2017, the Discover Boating marketing campaign released a comprehensive report on “Tomorrow’s Boat Owner,” sharing the insights gained from its in-depth research into first-time boat buyers. The report also outlined key strategies that can be embraced to reverse a decline in first-time boat buyers.
“The research we’ve conducted suggests there is tremendous opportunity for those businesses who understand the first-time boat shopper and can use that understanding to lead those shoppers on a customized path to purchase,” said Grow Boating president Carl Blackwell in a statement. “We’re thrilled to work with MRAA on educational programming designed to not only develop that understanding, but apply it to how we care for the unique needs of this critical group.”
This series of courses is the first time the Discover Boating research findings have been transformed into dealer education specifically designed for the way the brain learns and made available to the entire industry.
“We believe that dealers who can create strong relationships with first-time boat shoppers will be able to outperform the competition now and moving forward,” said MRAA vice president Liz Walz. “That’s why we’re so passionate about this project. These powerful online courses will lead dealers and their employees through the steps to put this research to work. The way we see it, education is only worthwhile when it’s capable of delivering real results for those who invest their time in learning.”
During the first course in the series — Understand and Guide the First-Time Boat Shopper — the MRAA’s Jim Million will walk boat dealers through the process first-timers like to use to buy and how they can apply that information to attract more first-time boat shoppers into their dealership.
Check out a preview here:
The series will officially be unveiled at the 2018 Marine Dealer Conference & Expo Dec. 9-12, in Orlando, Fla.