Skip to main content

120 dealers complete MRAA certification

The Marine Retailers Association of the Americas said that more than 120 marine dealerships completed the inaugural year of the association’s continuous certification program.

Launched in January 2018, the program is an update to the previous re-certification process. Continuous certification was built into the program for certified dealers to maintain their status and strengthen operations that were addressed in the initial certification program.

The 2018 curriculum focused on how dealerships can improve their customer relationship management processes, how to create a stronger customer experience, how to develop an accountable workforce and how to decide which growth or stability strategy marine retailers should focus on. The courses included:

  • Take Your Dealership from Good to Great with CRM, by Sam Dantzler
  • Improve Loyalty with a Customer Experience Mindset, by Theresa Syer
  • How to Create a High Accountability Dealership, by John Spence
  • Strategy: A Path to Improved Performance, by David Spader

“Each educational course introduced new and challenging lessons and best practices that marine retailers should be integrating into their dealerships, in order to reach their greatest potential,” Liz Keener, MRAA certification manager, said in a statement. “The participating dealerships were truly focused on improving their relationships with their customers, bettering their workplace culture and securing the success of their day-to-day dealership operations.”

In addition to the educational curriculum, dealerships participated in the Employee Satisfaction Survey that addressed the current culture of their company and encourage retailers to look into ways on how they could improve the overall satisfaction of employees. The survey also assessed the dealers’ compliance with certification standards, evaluated their facilities and completed a performance planning process.

“We were thrilled with the level of engagement that was demonstrated by the first year Continuous Certification participants,” Matt Gruhn, MRAA president, said in the statement. “Committing to continuing your education year after year is the best way that marine retailers can ensure continued growth and success as a marine industry certified dealership.”



Marine Development Inc. Changes Hands

Mick Webber, the former president/CEO and owner of HydroHoist, has purchased the company from its founders.

Screen Shot 2022-11-30 at 10.06.58 AM

Yanmar Reports Record First Half

Supported by overseas growth in construction equipment, generators and components, the company announced net sales of approximately $3.5 billion.


FWC Accepting Vessel Turn-In Applications

The program disposes of unwanted, at-risk vessels before they become derelict at no cost to owners.


Walstrom Acquires Grand Bay Marine

The transaction expands the company’s footprint in the Great Lakes region and brings the Regal, Starcraft, Godfrey, Bayliner, Robalo and Berkshire brands to Walstrom’s portfolio.


Indmar Co-Founder Dies at 95

A 20-year veteran of the U.S. Marine Corps, Dick Rowe dedicated himself to the recreational boating industry for more than four decades.


Patrick Completes Transhield Acquisition

Patrick will provide support to the protective covering manufacturer and allow it operate independently in its current facilities.


Don’t Give Winter Shows a Pass

Local boat shows are one of the most effective ways to expose your dealership to new prospects and fill your sales funnel during the off-season.


DEALERS: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?