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A list of incentives to help dealers meet the cost of Grow Boating certification

Manufacturers

Aqua Patio, Hurricane, Parti Kraft, Polar, Polar Kraft, Rinker, Sanpan, Sweetwater — Nautic Global Group dealerships will receive up to 50 percent reimbursement of total certification costs via NGG’s “Flex-Funds” program after the certification process is complete.

Bayliner — US Marine will reimburse certified dealers $500 of the costs associated with becoming certified. In addition, a Marine Industry Certified Dealership within the US Marine network is eligible to receive retail labor rate reimbursement on warranty work.

Chaparral — Chaparral Boats will cover 50 percent of the costs for exclusive Chaparral dealers upon completion of the program. Non-exclusive dealers will receive up to 25 percent reimbursement of certification costs after seeing the program to completion.

Crownline — Crownline Boats dealerships will receive 110 percent of the dealer’s retail labor rate for all labor associated with customer service work or warranty repair. There is no limit or expiration date as long as a dealership maintains its Marine Industry Dealership Certified status.

Formula Boats — Formula Boats will reimburse exclusive Formula dealers 50 percent of the cost of certification. Non-exclusive Formula dealers will receive reimbursement equal to 25 percent of certification costs.

Grady-White Boats — Grady-White Boats will cover 50 percent of the cost for any Grady-White dealer to become certified.

Island Packet Yachts — Exclusive Island Packet Yachts dealers may use co-op funds to reimburse up to 50 percent of certification costs. Non-exclusive Island Packet dealers may utilize the same funds to reimburse up to 33 percent of certification fees.

Maxum, Meridian, Trophy — US Marine will reimburse certified dealers $500 of the costs associated with becoming certified. In addition, a dealership within the US Marine network is eligible to receive retail labor rate reimbursement on warranty work.

Mercury Marine — Any Mercury dealer can utilize Mercury co-op advertising accrual to reimburse up to 50 percent, per available funds, of the total certification costs. This applies to both the initial certification as well as to annual renewal fees. Mercury dealers who have already completed the program are welcome to submit their certification letters.

MerCruiser — Any Mercruiser dealer attaining certification can utilize Mercury co-op advertising accrual to reimburse up to 50 percent, per available funds, of the total certification costs. This applies to both the initial certification as well as to annual renewal fees. Mercruiser dealers who have already completed the program are welcome to submit their certification letters.

Pro-Line Boats — Pro-Line Boats will allow dealers to use Pro-Line co-op funds to cover up to 100 percent of the costs associated with becoming certified.

Regal Marine — Regal Marine Industries will reimburse any Regal dealer up to $1,000 toward the cost of certification. The reimbursement may be redeemed by Regal dealers upon completion of the program.

Regulator Marine — Regulator Marine will allow dealers to use Regulator Co-Op funds to cover up to 50 percent of the costs associated with becoming certified. In addition, Regulator has also agreed to cover 50 percent of it dealers’ travel costs to attend one of the Marine Industry Dealership Certification workshops taking place throughout the country.

Robalo — Robalo Boats LLC will cover 50 percent of the costs associated with becoming certified for exclusive Robalo dealers upon completion of the program. Non-exclusive dealers will receive up to 25 percent reimbursement of certification costs after seeing the program to completion.

Sailfish — Sailfish Boats wants all Sailfish dealers to achieve marine industry dealership certification during model year 2009. To help reach this goal, Sailfish dealers may use eligible co-op funds for reimbursement of up to 100 percent of the certification program costs. In addition, a point of contact at

Sailfish is available to assist dealers to understand and meet the program requirements.
Scout Boats — Scout Boats will allow dealers to use Scout co-op funds to cover up to 100 percent of the costs associated with becoming certified. In addition, Scout also has agreed to credit its dealers’ co-op accounts $500 upon completion of the program.

Tracker Marine Group — Tracker dealers who participate in the program receive a special allowance of $500 each model year to offset fees. Claims for reimbursement are submitted using the company’s co-op reimbursement process.

Volvo Penta — For the 2009 model year, Volvo Penta dealers that attain certification can use up to 100 percent of their accrued Volvo Penta advertising co-op to defray the costs of certification. Volvo Penta dealers that have already attained certification are encouraged to submit their certification letters to Volvo Penta for verification and recognition.

Other

MTAMA — The Marine Trade Association of Metropolitan Atlanta (MTAMA) will reimburse member dealers $500 for the certification launch workshop cost and another $1,000 toward the overall cost of certification upon completion of the program by Dec. 31. Funds will be available for one dealership location per member.

SCMA – The Southern California Marine Association (SCMA) will reimburse each SCMA member $500 upon completion of the process.

Source: John Warnik, program coordinator, Marine Certification

This article originally appeared in the September 2008 issue.

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