Skip to main content

A record year for boat sales

LeadUSBoatSales

The National Marine Manufacturers Association reported that U.S. powerboat sales were about 276,000 units in 2018, up 4 percent over the previous year. The trade association said that was the highest level of sales in 11 years. An NMMA representative told Trade Only Today that the numbers included personal watercraft sales and that the association would release “traditional powerboat” sales figures next week.

Marine expenditures, spending on boats, engines, trailers, accessories and related services, according to the data, were at an all-time high of $42 billion, up 7 percent from 2017.

“Sales of new boats and boating expenditures have been on a consistent upward climb for eight years, with some segments reaching pre-recession sales volumes,” said Thom Dammrich, NMMA president in a statement released to mainstream media before Memorial Day weekend.

Outboard boat sales were up 3 percent to 177,600 units in 2018. This category represents 85 percent of new traditional powerboats sold, according to the data.

In other categories: Personal watercraft sales rose 8 percent to 69,000 units. Wakesport boat sales rose 10 percent to 10,500 units. Cruiser (22 to 32 feet) sales were up 3 percent to 9,000 units. Jet boat sales were up 4 percent to 5,900 units. The NMMA said an estimated 976,200 pre-owned boats sold in 2018, down 1 percent from 2017.

Recreational boating contributes an estimated $170.3 billion in economic activity to the U.S. economy, an increase of about $49 billion since the last time the association reported economic impact in 2012. Nearly 12 million boats were registered and documented in the U.S. in 2017. The NMMA said that 62 percent of boat owners have a household income less than $100,000.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .