Skip to main content

ABC 2017: Connecticut trade group receives Co-Host Marketing Award

The Connecticut Marine Trades Association received the ABC Co-Host Marketing Award.
NMMA president Thom Dammrich is shown with Connecticut Marine Trades Association executive Kathleen Burns.

NMMA president Thom Dammrich is shown with Connecticut Marine Trades Association executive director Kathleen Burns.

The Connecticut Marine Trades Association received the ABC Co-Host Marketing Award at the American Boating Congress on Wednesday.

The award recognizes a co-host that goes above the call of duty to promote the conference through marketing initiatives.

“We’re proud to bestow this year’s Co-Host Marketing Award to the Connecticut Marine Trades Association,” NMMA president Thom Dammrich said in a statement. “Their outstanding marketing efforts and achievements greatly contributed to raising awareness of the 2017 American Boating Congress, building enthusiasm for boating advocacy and driving attendance to this year’s conference.”

The NMMA, which organizes the conference, said that after a comprehensive nomination and review process the CMTA stood out as a marketing leader in 2017 for its immense efforts to endorse and raise awareness around the ABC. The CMTA launched its 2017 marketing strategy for the conference nearly a year in advance, reaching out to members, industry leaders and other stakeholders, emphasizing the importance of attending.

Marketing initiatives included daily and weekly newsletters, emails and social media updates. Taking it a step further, during U.S. Sen. Chris Murphy’s “walk across the state” last September, the CMTA met with Murphy at a marina stop, encouraging him to support the Congressional Boating Caucus and welcome members during Hill visits this year.

Lastly, in March during the general session of the CMTA’s annual meeting, the association included a full presentation about the ABC and its importance to the industry, encouraging member participation.

The NMMA said 25 industry organizations came together in 2017 as co-hosts of the ABC, spending months planning and promoting the conference to raise awareness and bring the industry together to present a unified front on Capitol Hill.

Co-hosts sent emails to their network of contacts, included articles in their newsletters, provided ads on websites and in magazines and included content on their social media channels.

“The American Boating Congress would like to thank all of our co-host organizations for their efforts in making this year's event such a success,” Dammrich said. “With our co-hosts’ help ABC has evolved into the marine industry’s premier political and legislative event, effecting positive change in Washington for recreational boating.”

Related

1_IBEXAWARDS

Deadline Set for IBEX Innovation Awards

Organizers said entries for this year’s program must be completed by Aug. 16.

1_OCEANCRAFT

Ocean Craft Marine Announces New Sales Agent

The company said Capt. Andy Langesfeld will serve as Southeast sales agent and brand ambassador for its amphibious RIBs.

1_WEBASTORESULTS

Webasto Posts Losses in FY 2021, Q1 of 2022

Although overall sales are growing, the company said strategic investments and lower China revenue resulted in persistent losses.

1_YAMAHAZLOTNICK

Yamaha Names Marketing Manager for WaterCraft

The company said Leslie Zlotnick will oversee advertising, public relations, digital marketing and events.

norm

Who Is Watching Us Fish?

NOAA has started electronic tracking of charter boats in the Gulf of Mexico. Could recreational anglers be next?

1_COX

Cox Expands Partnership with Gulf Yachts

The diesel outboard manufacturer said the agreement adds Bahrain and the UAE to Gulf’s territories in Qatar, Oman, Kuwait and Lebanon.

1_EVOY

Evoy Announces New Round of Capital

The Norwegian electric inboard and outboard manufacturer said it will use the funds to further develop its propulsion systems.

1_NEWPORTPRODUCTS

Newport Show Accepting Applications for Product Awards

The Newport for New Products program recognizes new boats, gear and more based on design, innovation and value to the consumer.